Logo Development
25 PENCIL ROUGHS
Sketching rough drafts for my company’s logo in my notebook was a surprisingly rewarding part of the design process. There’s something about putting pen to paper that helps ideas come out more freely. Without the pressure of making everything perfect, I felt more comfortable playing around with different shapes, lettering styles, and concepts that could represent the brand. Some ideas came quickly—little sparks from thinking about what the company stands for—while others took more time to figure out.What I liked most about this stage was how flexible it felt. I could cross things out, circle parts I liked, or draw several versions of the same idea in a row. The notebook became a messy but useful space where creativity wasn’t limited. It also gave me the chance to think more deeply about what kind of message the logo should send—should it feel modern and bold, or simple and timeless?Even though these early sketches were rough, they helped lay the foundation for stronger, more polished versions later on. It reminded me that good design doesn’t start perfect—it starts with messy, honest brainstorming. Overall, working in my notebook gave me a clearer vision of the company’s identity and helped me connect more personally with the creative process.
Creating digital rough drafts for my company’s logo felt like an exciting step forward in the design process. After sketching ideas in my notebook, bringing those concepts into a digital space helped me see them in a more professional light. It was satisfying to watch my hand-drawn ideas come to life with clean lines, color options, and proper spacing. Using tools like Illustrator (or whatever program I used), I could experiment with different fonts, shapes, and layouts while keeping the brand’s identity in mind.Because this logo represents my company, I felt more personally invested in every little detail. I wasn’t just designing something to look nice—I wanted it to feel right, to reflect the values and personality behind the brand I’m building. That made the process more meaningful, but also more challenging. I spent a lot of time testing variations, making small changes, and comparing different versions to figure out which one felt most aligned with the message I want to send.One thing I had to remember was that even though I was working digitally, this was still the rough draft phase. It was okay to explore and make mistakes. The flexibility of digital design helped me refine my ideas without starting from scratch each time. In the end, this phase helped me get closer to a logo that not only looks good, but actually feels like me—and that’s exactly what I want people to see when they come across my brand.
Narrowing down the final 20 digital versions of my company’s logo was both exciting and overwhelming. After going through so many drafts and tweaks, seeing these top versions lined up felt like a real accomplishment. Each one represented a different angle or interpretation of the brand—some were more modern and minimal, others had a bolder or more playful feel. It was interesting to see how small changes, like a font switch or color shift, could completely change the tone of the logo.Because this is my own company, I found myself being extra critical. I wasn’t just looking at what looked “cool”—I was thinking about what felt true to the brand’s identity. Would this logo connect with the audience I want to reach? Does it reflect the values and vibe I want people to associate with my business? These questions helped me narrow my focus and start comparing designs more thoughtfully.This part of the process also taught me a lot about branding. A logo isn’t just a design—it’s a first impression. It needs to work across platforms, sizes, and contexts. I kept asking myself: “Would I be proud to put this on my website, social media, or packaging?”In the end, going through the top 20 versions helped me get clearer about what I want my brand to say. It was less about picking the “best-looking” design and more about choosing the one that truly felt like the face of my company.
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