Logo Development
25 PENCIL ROUGHS Sketching rough drafts for my company’s logo in my notebook was a surprisingly rewarding part of the design process. There’s something about putting pen to paper that helps ideas come out more freely. Without the pressure of making everything perfect, I felt more comfortable playing around with different shapes, lettering styles, and concepts that could represent the brand. Some ideas came quickly—little sparks from thinking about what the company stands for—while others took more time to figure out. What I liked most about this stage was how flexible it felt. I could cross things out, circle parts I liked, or draw several versions of the same idea in a row. The notebook became a messy but useful space where creativity wasn’t limited. It also gave me the chance to think more deeply about what kind of message the logo should send—should it feel modern and bold, or simple and timeless?Even though these early sketches were rough, they helped lay the found...